COURSE OUTLINE

Fundamentals of Ecommerce

  • Understanding eCommerce and eBusiness
  • Trends of eCommerce industry
  • Various Functions in eCommerce business
  • Business Modeling

  • Understanding Business Model and revenue models
  • Innovative business model in online space
  • Developing Business model canvas
  • Planning the online business

  • Sizing the opportunity (TAM, SAM, Target Market size)
  • Secondary Research
  • Primary Research
  • Selling through Marketplaces

  • Registration on Marketplace
  • Setting up store on Marketplace
  • Policies & Processes of Marketplace
  • Understanding Dashboard
  • Fulfillment Process
  • Building Your Webstore

  • Setting up Webstore on a SaaS platform
  • Catalog management
  • Selecting right templates
  • Integrating with 3rd party vendors
  • Design Strategy

  • Design as a science
  • Placements
  • Policies & Processes of Marketplace
  • Navigation
  • Aesthetics
  • Webstore Development Options

  • Technology options for development of Webstore
  • SaaS / Open Source / Licensed
  • Selecting the right technology
  • Funding

  • The science of funding
  • How investors think
  • Preparing Elevator Pitch
  • Documentation for Webstore Development

  • Need analysis & Documenting the requirements
  • Wireframes
  • SRS
  • Domain Name

  • Domain Name Registration process
  • Getting the right domain
  • Idea Development

  • Idea Process
  • Developing idea into billion dollar idea
  • Analytics & Business Intelligence

  • Integrating Google Analytics with Webstore
  • Analyzing traffic and profiling users
  • Content Strategy

  • Content The Differentiating factor
  • Understanding consumers of content
  • Content that sells
  • Content for Home Page, Category Page and Product Page
  • Payment Systems

  • Understanding Various Online Payment Instruments
  • Understanding Payment Gateways
  • Integrating with Global Payment Gateways
  • Cash On Delivery
  • Preventing Frauds
  • Digital Marketing Strategies

  • Marketing Basics
  • Social Media (Facebook, Twitter, LinkedIn)
  • Online Advt.
  • PR
  • SEO
  • Email Campaign
  • Fulfillment

  • Packaging Options
  • Shipping / Logistics methods
  • Warehousing


  • PROGRAM DATES

    To be announced


    PROGRAM VENUE

    Indian School of eBusiness, Centre of eCommerce Excellence, 4th Floor, Premier House, Central Road, M.I.D.C., Andheri (East), Mumbai – 400093